LeCercle Singapore
LeCercle by Pernod Ricard is a curated online platform that allows the select few to access the finest champagnes, spirits, and experiences.
For LeCercle, my tasks include creating marketing material such as eDMs, Banners, invitation cards, tasting mats, advertisements) and eCommerce store upkeep, including Events page creation, product creation, page creation and site maintenance.
eCommerce Support | Digital Marketing Content | Print Design | Copywriting |
Events Platform Management
Martell Art of blending
The Martell Art of Blending Masterclass is a by-invite-only experience where VIPs experience the cognac making process, allowing them to better understand the cognac they have grown to love. For the event, I produced collaterals to introduce and educate VIPs about The Martell Art of Blending Experience.
MARTELL FORMULA 1 giftpack
A by-invite-only event meant for racing enthusiasts, and cognac lovers alike to indulge in the finest spirits, delectable cuisine, and immerse oneself in the electric atmosphere of the night race.
For this event I produced the collaterals needed to bridge these two interests together - Formula 1 and Cognac. VIP lanyards, personalised gifts such as Key rings with hot-stamped racing elements and placecards were made for every attendee.
Lunar new year gifting
For Le Cercle VIPs, each attendee received a generous custom Le Cercle bag of Royal Salute and Martell red packets, which came in a Dragon themed drawer-box to usher in the lunar new year.
Le-cercle.sg storefront
With an ever expanding range of spirits and new brands to explore, constant upkeep and additions were needed for the Le Cercle storefront. I was tasked with managing the SKU repricing exercises, product listings and tier pricing mechanics, brand, event, and feature pages.
