Jameson Ginger & Lime
eCRM | Project Management | Design | Data Analysis
The Jameson Ginger & Lime campaign - a free cocktail redemption promotion for Jameson lovers and newbies alike to try out the classic serve. This free drink redemption is available nationwide and is hosted on our third party microsite - making the experience easy, accessible, and instantaneous.
Throughout the campaign, Jameson’s Ginger & Lime campaign reached over 14,000 sign-ups, with near a thousand of these interested users heading down to their favourite gastro-bar to enjoy a free Ginger & Lime.
The promotion is communicated through all sorts of mediums, such as the typical on-premise POSM, dark ads throughout social media. The video shown here highlights the hassle free experience for redemption. All you need to do is sign up!
Home screen featuring information about Ginger & Lime, Participating outlets, as well as how to redeem. This homepage works as a hotspot for all queries or contact point if a customer needs help with their redemption.
