Raise the Bar with Chivas Regal

Raise the bar with chivas regal

eCRM | Project Management | Design | Data Analysis

During June to August, Chivas Regal piloted a campaign to recruit leads and improve data completion rate along with exploring its potential to encourage repurchase and build loyalty.

Customers simply needed to buy a bottle of Chivas Regal and scan the receipt on our web app to redeem the $5 Grab Voucher.

Landing Page

Considering that the average age range of the typical Chivas consumer was 40 and above, but was gearing towards a younger audience, the page was thoughtfully kept in a single scroll format with only critical information.
The street Lux style of Chivas Regal is still retained through the black, gold, and textured elements.