AireSone Junior
AireSone Junior is a respiratory wellness device meant for children. Currently, its target audience resides in the UK + US: Parents with children ages 3-12 who are looking for a solution for their child’s respiratory health.
As a Visual Design Associate, I was mainly tasked with conceptualising, strategising, and producing social media content along with the Commercial team’s help.
My other responsibilities also included managing the product experience of AireSone Junior itself, with tasks such as cross team meetings, in depth competitor analysis, and structuring alpha/beta tests for our product development.
Social Media Strategy
As AireSone Junior is a fairly novel product, plenty of product education and awareness posts are needed to boost consumer knowledge and product experience. AireSone Junior utilises consumer moments and time sensitive content as it’s main focus of content.
Webstore
The webstore experience is kept minimal to ensure the focal points such as features and their descriptions have ample focus and space between each other.
Vectors are utilised to explain these features to keep the experience lighthearted.
Product Catalogue
AireSone Junior’s catalogue consists of app screens, product usage photos, as well as short recap of it’s main features to ensure customers can conveniently understand the product descriptions even without reading any further.
Webstore Mockup
Adobe XD mockup of AireSone Junior’s homepage.